Description: The assignment was to create an original logo and incorporate it into a business card design and a stationary letterhead.
Process (Programs, Tools, Skills): I used Adobe Illustrator to create the logo. I used shapes to create the fish as well as the line, stamp and brush tools. I used the pathfinder to combine some of the shapes. I added strokes to all the shapes on the fish to make them stand out a little more. I added a stamp for the circular background, and then a swoosh from a brush as a watermark to go behind the text. I simply duplicated the fish by holding down the command key and dragging. Next I added a fun letterhead and copy text.
I created my business cards next by creating my making card templates, then adding my logo to the center. For the back I used a gold background on the back to match the color of the fishy’s lips. Then I added a stamped image inside a rectangle that matched the same stamped background image on the front of the card. I duplicated another fish, then resized it. I then added my text.
For my stationary I created an 8.5 x 11 page and then duplicated my logo again and added to the stationary page. I duplicated the swoosh from the business card, and incorporated it into my heading. I also duplicated the text from the front of the card and added it to the letterhead. Next I added my contact information to the bottom right corner of my stationary. I was careful to leave a 1/2″ border around all my pages.
Next I opened two new pages in InDesign and imported my designs by using the Place tool. I added a third page and enlarged the business cards specifically for better viewing on this page. Lastly I saved my pages as jpegs to import here to my blog.
Message: The message is that if you use FishyKisses lip balm, your lips will be soft.
Audience: My target audience is girls ages 8 – 18.
Top Thing Learned: I learned how to manipulate shapes in Adobe Illustrator.
Color scheme and color names: Split Complimentary using Red, Orange, and Teal.
Title Font Name & Category: Orange Juice, Decorative.
Copy Font Name & Category: American Typewriter, Slab Serif.