This is a black and white flier for Vouant Communications promoting their upcoming Graduate Leadership Conference. Vouant Communications provided the text content, the logo, and the photograph.
Process (Programs, Tools, Skills)
I began by drawing sketches of various designs. I used one of my sketches to begin the design you see here. The layout was created in Adobe InDesign using the frame tool. After I had the framework the way I wanted it I added the images, logo and text. I like the movement of the orbs which direct the flow from the heading (focal point) to the text, to the photo, and finally to the details at the bottom. I left ample white space, aligned my objects and text boxes, and I used contrast by shading the shapes.
I am hoping to catch the eye of upcoming business graduates, as well as recent business graduates, who may be interested in leadership training. The bold white text in my header is meant to draw them in.
This conference is for pre and post business graduates who are soon to be applying for jobs in the business industry.
Top Thing Learned
The most valuable thing I learned was how to use Adobe InDesign. After attending class and receiving about 30 minutes of instruction, I turned to I-Learn and studied the tutorials provided there. I still did not feel qualified and confident in my knowledge, so I watched several hours of YouTube tutorials on InDesign. After several excellent tutorials, I was able to create the design shown here.
I learned the importance of aligning objects. I think beginning with the frame tool was extremely helpful, and I believe it would have been a benefit to all my classmates, but was not taught in class not in the tutorials provided.
I learned the importance of contrast. Too much white or black creates too light or too heavy a feel. In my early designs I did not use enough black, so there was very little contrast.
Title Font Name & Category
Courier New – Slab Serif
Copy Font Name & Category
Euphemia UCAS – Sans Serif
Links to Images Used in this Project