This is a brochure I designed to be a comp card (composition card) representing Jourdan of MSA Models in New York City. A comp card serves as the latest and best of a model’s portfolio and are used as a business card in the industry. This example I created is for a school project and educational purposes only. Much of the body copy in the brochure is fictional, and some is factual.
Process (Programs, Tools, Skills)
I began by creating a new logo for MSA Models in Photoshop. It is similar to the original, but on the original there is no color blocking, and the font is different. Next I cut out the background of one of Jourdan’s photographs so that she could be a freestanding image against the black background.
Next I moved to InDesign and created two pages, with a trifold layout on an 8.5″ x 11″ page , and added three columns on the two pages, for a trifold brochure. I added a black background. I then added the photos I wanted to use by placing them on the pages, and next I added text boxes, and filled them with placeholder text. Then I manipulated my photos and text boxes to fit in a stylish design on the pages, leaving plenty of white space, using gestalt, and lining all images and text boxes with something.
Next I added my original text, and added headings, separating them from the body text. I used line space style paragraphing. I used text wrap to wrap the text around Jourdan’s body.
After my critiques, I realized I had too many images, so I had to cut a few of them, in order to maintain good balance, and create white space. I spent a lot of time reorganizing the text and photos to fit nicely in the brochure.
The message is to advertise Jourdan’s skills as a professional model.
Potential clients of MSA looking for models for print, runway, commercial, or fit.
Top Thing Learned
I became much more comfortable and confident using InDesign with this project.
Color Scheme and Color Names
My color scheme is monochromatic, using black to gray.
Title Font Name & Category
SchoolHudson Regular, 13 point
Copy Font Name & Category
SchoolHudson Regular, 11 point
Word Count of Copy
Thumbnails of Images Used
Sources (Links to images on original websites)