Description: To design three logos for the same company with three variations.
Process (Programs, Tools, Skills): I used Adobe Illustrator. For the top design I began with the ellipse tool to create the pad of the bear paw. I manipulated the edges using the direct selection tool. I also used the ellipse tool to do the toe paw prints, and the little circles (claw marks) above them. Then I just added the text and changed the text color for an analogous color scheme.
For the middle design I copied the top graphic of the bear foot, and filled it with a red shade. I added a circle and used a neutral tan to fill it, then made the stroke really huge, and colored it the green you see. I added a second stroke to the first stroke by clicking on the object, the selecting the Appearance palate, and adding a palate. I colored it a dark brown. Then I added a water filter to the palate, so it had a rough edged appearance. I used the pathfinder to add the text and I was done.
The third design I chose a cute font for the top line, and a more conservative for the bottom, using all caps and increased the tracking to match the upper text. I used the paintbrush tool to trace around a footprint image I found on the internet, the added it next to the text. Finally I changed the U to a brick color.
Message: This is an idea for my own graphic design company. I like woodsy cabin themes, and I like to design while I am barefooted, so I was playing with the ideas of both.
Audience: The audience would be anyone who is looking for a logo design for their company.
Top Thing Learned: I learned how to manipulate the shape tool.
Three Color Scheme and Color Names: The top logo: analogous; middle logo: complimentary, bottom logo monochromatic.
Three sets of Title / Body Font Names & Categories:
Title Font: Sans Serif, Arial
Body Font: none
Title Font: Decorative, Go 2 Old Western
Body Font: none
Title Font: Decorative, Chalkboard
Body Font: Sans Serif, Myriad Pro
Votes on favorite logo: I posted the logos on Facebook and asked everyone to choose their favorite design. To my utter shock, 100 responses came in before the deadline of the assignment. Here are the results.
Top Logo = 7; Middle Logo = 9; Bottom Logo = 84;
Bottom Logo wins!